The Publication
The Client
GrabFood Thailand rolled out an English version of its app and wanted to reach our highly-engaged English-speaking audience to make the announcement.
Role
conceptualization, research, restaurant curation, writing, and editing
I handled this one from start to finish while acting as Senior Brand Editor of Coconuts Media’s in-house brand studio, Grove.
Results
A foodie’s guide featuring top-rated restaurants with English-language menus across the five Thai provinces where the superapp is most widely used by foreign tourists.
