The Publication
The Client
The client, the Tourism Authority of Thailand, sponsored a food guide in BK Magazine to reach our highly-engaged, English-speaking audience. The concept: round up a handful of the best food options within walking distance from the Bangkok subway stations most frequented by tourists.
Role
This was one I worked on with my writing team during my tenure as senior brand editor at the in-house brand studio of Coconuts Media.
Results
The end product was an article that both portrayed Thailand as an attractive destination for foreign visitors and added value for our readers by giving them a useful food list.
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