Print Newsletter
Client: Princeton in Asia | Industry: Nonprofit / Education
Princeton in Asia (PiA) is a nonprofit that fosters cross-cultural understanding through immersive fellowships and internships across Asia. For over 125 years, PiA has connected young leaders with meaningful work experiences that build lasting relationships and global perspectives.
The challenge
Pacific Bridges, PiA’s annual alumni newsletter, had a loyal readership and strong tone of voice—but the editorial process lacked structure, central ownership, and strategic direction. PiA needed someone to lead the content planning and writing in a way that honored its legacy, reflected current programming, and supported advancement goals like fundraising and alumni engagement.
My approach
I led the editorial strategy, writing, and project management for the 2024–2025 edition. Working closely with the Director of Advancement and key staff, I collaborated with the PiA program team to expand on a unifying editorial theme—the PiA 180—a concept they developed to spotlight the personal and professional transformations fellows experience through their placements. We used this theme to center alumni voices, reflect PiA’s mission, and reinforce the life-changing impact of the fellowship experience.
To bring the issue to life, I:
Hired and managed freelance writers for several longform, journalism-style pieces
Created an editorial calendar and helped freelancers clarify their assignments, story angles, and alignment with PiA’s tone and goals
Wrote an original feature myself and edited all written submissions for clarity, consistency, and flow
Coordinated alumni updates across generations, re-engaging former fellows and putting PiA back on their radar in a personal, thoughtful way
Collaborated with a designer on layout planning and visual storytelling
Highlighted the relaunch of PiA’s China fellowship after a multi-year hiatus, handling the topic with geopolitical awareness and cultural sensitivity
Aligned editorial themes with development goals, ensuring content strengthened community bonds and inspired donor support
The result
A cohesive, mission-aligned newsletter that bridges past and present PiA experiences through emotionally resonant storytelling. By centering the issue around The PiA 180, we created a narrative arc that celebrates alumni impact, reflects organizational resilience, and deepens connection among readers. The 2024–2025 issue serves as both a compelling editorial piece and a relationship-building tool for the 126-year-old institution. Following its release, the publication led directly to alumni donations, with several supporters citing the newsletter as the reason they were inspired to give.
