About
Where strategy meets storytelling
With 10+ years of editorial experience and 13K+ engaged followers on TikTok, I know how to make stories stick — fast. That same storytelling instinct fuels the copy I write today: clear, compelling messaging that resonates and inspires action.
Before copywriting, I was a senior editor — shaping content strategies, managing teams, and making sure every word worked hard. That editorial mindset now helps brands and agencies clarify their message, sharpen their voice, and write the words that actually move people.
I specialize in organic growth content: website copy, social captions, email flows, and brand storytelling that’s strategic, punchy, and built to perform.
Clients typically come to me when:
- Their message is muddy and needs clarity
- Their content sounds like everyone else’s
- Their ideas are strong, but the words aren’t landing
Need someone who can zoom out, think big picture, and still nail the line-level details? You’re in the right place.
Based between Indonesia and Colorado. Working globally with brands across lifestyle, food, travel, and wellness — from boutique hotels in Bali to sake brands in California.
When not conceptualizing campaigns and writing killer copy, Julianne surfs the world-class breaks of Indonesia with her partner and three adopted Bali dogs.
Originally hailing from Colorado, she studied Law & Policy and International Studies at Dickinson College in Carlisle, PA, where she first fell for storytelling as editor-in-chief of the campus newspaper.
If you’ve made it this far, we should probably work together → Let’s chat.
Book a free 20-minute discovery call:
- Talk through your project, goals, and timeline
- Get a feel for how I work and if we’re a fit
- Ask questions, share ideas, or just vibe-check
- Leave with clarity on next steps — no pressure, no strings attached