About

where strategy meets storytelling

With 10+ years of editorial experience and a background in audience development, I make stories stick. Fast. That same storytelling instinct powers the copywriting and content strategy I bring to every project.

Clients typically ping me when:

• Their message is muddy and needs a rinse
• Their content sounds like everyone else’s (looking atchu, GPT)
• Their ideas are strong, but the words aren’t landing (like mom’s spaghetti)

How I cut my teeth (and wrote 800+ emails):

Before freelancing, I spent 8+ years at Coconuts, a multinational digital media company, leading projects across editorial, audience growth, and branded content—including 800+ email newsletters/campaigns and thousands of headlines (but hey, who’s counting). I wore a lot of hats, here’s a quick peek at the collection:

  • Bali Managing Editor
    Turned everyday stories into must-click headlines and snackable content that resonated with local readers to build trust, loyalty, and traffic across news, lifestyle, and food verticals. 

  • Audience Development Manager
    Drove engagement and reach across Southeast Asia by shaping social strategy and aligning editorial with audience behavior. Focused on growing organic traffic through SEO, cross-platform distribution, and newsletter content that deepened reader connection.

  • Senior Brand Editor (In-House Creative Studio)
    Copy and content lead on branded campaigns for clients like TopGolf, Hilton, Glenfiddich, and Singha—creating stories that matched the wit and irreverence of our editorial voice. I also helped guide marketing for the media brand itself, acting as a guardian of tone to ensure everything—from ads to branded content—felt unmistakably Coconuts.

Based between Indonesia and Colorado. Working globally with brands across lifestyle, food, travel, and wellness. From boutique hotels in Bali to sake brands in California.

a picture of a woman holding a pink surfboard
When not conceptualizing campaigns and writing killer copy, Julianne surfs the world-class breaks of Indonesia with her partner and three adopted Bali dogs.
Originally hailing from Colorado, she studied Law & Policy and International Studies at Dickinson College in Carlisle, PA, where she first fell for storytelling as editor-in-chief of the campus newspaper.


if you’ve made it this far, we should probably work together → let’s chat.


Book a free 20-minute discovery call:

  • Talk through your project, goals, and timeline
  • Get a feel for how I work and if we’re a fit
  • Ask questions, share ideas, or just vibe-check
  • Leave with clarity on next steps. No pressure, no strings attached
Let's Talk
Let's Talk