Copywriting Portfolio

TikTok Giveaway CampaignClient: Self / Whoops Club (Collab) | Industry: Lifestyle / Creator-led Campaigns As a creator and copywriter living in Indonesia, I’ve built a TikTok presence rooted in language, surf life, culture, and daily realities as an American in a small Sundanese village. For Ramadan 2025, I partnered with Indonesian lifestyle brand Whoops Club […]

Social Video + CaptionsClient: Swello There (Spec) | Industry: Surfwear / Social Media Swello There is a conceptual women’s surfwear brand imagined for the emotionally fluent, forecast-obsessed, meme-loving surfer girl. Think: coastal cool with a group-chat brain. This spec video brings that energy to life with shortform social content that’s timely, tonally sharp, and totally

Sponsored ArticleClient: GrabFood Thailand × Coconuts Media | Industry: Food Delivery GrabFood Thailand partnered with Coconuts Media to boost awareness of their exclusive restaurant partners and support their regional expansion across Thailand. As Senior Brand Editor of the publisher’s in-house studio, I led the content strategy and execution for a native article that would both

FlyerClient: El Greco and Associates | Industry: Real Estate El Greco and Associates is a Colorado-based real estate firm led by Dennis Greco, a seasoned broker known for his personalized service and deep local knowledge. The team specializes in unique and high-value properties throughout the Front Range. The challenge Dennis was preparing to list a

I write on-brand, scroll-stopping copy that engages audiences and encourages interaction. Each caption is tailored to the brand voice and product goals: whether that’s educating home cooks, sparking cravings, or celebrating food culture.

Print NewsletterClient: Princeton in Asia | Industry: Nonprofit / Education Princeton in Asia (PiA) is a nonprofit that fosters cross-cultural understanding through immersive fellowships and internships across Asia. For over 125 years, PiA has connected young leaders with meaningful work experiences that build lasting relationships and global perspectives. The challenge Pacific Bridges, PiA’s annual alumni

This homepage revamp helped position Usurf as the most trusted local surf school in Batukaras, West Java. The copy is benefit-driven, beginner-friendly, and designed to build trust and bookings.