TikTok Giveaway Campaign
Client: Self / Whoops Club (Collab) | Industry: Lifestyle / Creator-led Campaigns
As a creator and copywriter living in Indonesia, I’ve built a TikTok presence rooted in language, surf life, culture, and daily realities as an American in a small Sundanese village. For Ramadan 2025, I partnered with Indonesian lifestyle brand Whoops Club to launch a THR giveaway campaign that blended tradition, humor, and personal storytelling.
The challenge
Design a creator-led campaign that felt authentic to Ramadan, amplified both of our audiences, and encouraged engagement beyond just likes and follows. We wanted to create something festive but grounded—community-driven, not influencer-y.
My approach
I developed a giveaway concept based on THR (holiday gifts during Idul Fitri), offering self-funded hampers and Whoops products to followers who engaged across TikTok, Instagram, and YouTube. To promote it, I created TikToks that:
Shared my own Ramadan experiences with my husband’s Sundanese family
Tapped into local humor and culturally specific trends
Delivered giveaway info in an approachable, low-key way that didn’t feel salesy
Encouraged multi-platform participation with clear, casual CTAs
The result
A culturally relevant, story-first campaign that boosted engagement, built trust, and expanded reach for both myself and Whoops Club. The giveaway drove hundreds of new followers across platforms, increased comment interaction, and deepened community connection—proving that the best campaigns feel like conversations, not promotions. We also grew our email lists through giveaway entries, creating a direct, owned channel to stay connected with new audiences beyond the algorithm.
@jul.greco GIVEAWAY THR HAMPERS sareng @WHPS CLUB 🤗 terus pantau akun abi kanggo info saterasna #thr #lebaran #giveawayindonesia #sundapride #bule #fyp #viraldongシ #creatorsearchinsights ♬ original sound - Teh Jul {🇺🇸 di 🇮🇩}
@jul.greco velocity but make it ✨SUNDA✨ #sundapride #velocityedit #batukaras #bulle #viraldong #fyp wearing @WHPS CLUB ♬ suara asli - Sansan GN
@jul.greco Replying to @dee ayo anu bade ngiringan giveaway, ieu carana sapertos kieu. Tong hilap follow abi sareng @WHPS CLUB di tiktok sareng instagram #thr #giveawayindonesia #lebaran2025 #sundapride🔥 #batukaras ♬ original sound - Teh Jul {🇺🇸 di 🇮🇩}
@jul.greco Replying to @Cirani Anggraeni Giveaway winners Teh Jul x @WHPS CLUB THR Hampers akan diumumkan pada hari kamis tanggal 3 April, jam 10.00 WIB di TikTok Live 👕 🧺 🤗 see u there guys! #thr #giveawayindonesia #sundapride #batukaras ♬ original sound - Teh Jul {🇺🇸 di 🇮🇩}