Social Media Captions
Client: Teez | Industry: Food & Beverage / Social Media
Teez is a Los Angeles–based agency that handles creative strategy and content execution for food and beverage brands, with a focus on bold, scroll-worthy social media. Their client roster includes a mix of legacy names and emerging products— from Japanese sake to canned fruit to keto bread.
The challenge
Teez needed a reliable social copywriter who could quickly understand each brand’s distinct voice and write engaging monthly captions that aligned with pre-approved visuals. With multiple brands and tight deadlines, they needed someone who could jump in fast, stay consistent, and bring creativity to every post.
My approach
Each month, I review the visual content calendars for several Teez-managed brands, including Takara Sake USA, Del Monte, and Extraordinary Bites. Then I craft Instagram captions that:
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Match each brand’s tone, whether refined, playful, or down-to-earth
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Translate product features into audience-focused benefits
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Encourage engagement through clever hooks, strong CTAs, or relatable moments
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Balance storytelling with platform best practices (hashtags, line breaks, readability)
Whether I’m writing about pairing sake with sushi or hyping up keto toast, my job is to make sure every post stops the scroll and leaves a lasting impression.
The result
Clear, compelling captions that keep the feed fresh, elevate product awareness, and support Teez’s strategy of building loyal, food-loving communities online.
