The Publication
The Client
French-based independent liqueur and syrup company Giffard tasked nine of Bangkok’s most experienced bartenders with the same unique assignment: create a cocktail based on their favorite culinary dish. Part of the task was to incorporate Giffard’s newest product, the Giffard Piment D’Espelette, to help spice up their concoctions.
Role
We ran an advertorial on BK Magazine to highlight this exercise in brand activation by doing what we do best: create content in an engaging, intriguing way for our readers. I worked with the Grove in-house brand studio team on this one during the planning and editing stages to bring our concept to life.
Results
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