The Publication
The Client
Premium whisky label the Balvenie launched a series of artist collaborations to design limited-edition packaging with the goal of highlighting the link between the craftsmanship that goes into creating an artistic masterpiece and the highly-refined process of producing their 12-year aged whisky.
Role
As senior brand editor at Grove, the in-house brand studio of Coconuts Media, I worked closely with my staff to write and edit this article, which introduced our readers to the Balvenie’s special campaign and created hype around it.
Results
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